Diversification and application of Warli art on apparels

Abstract

Warli painting is one of the oldest art forms of India. It originated from the Warli region in Maharashtra, India. It is performed by the warli tribe from the coastal regions of Maharashtra. Our motive is to bring innovation in the art form by inculcating new ideas and methods of doing the same. One such innovative idea is to convert the traditional art form into an Indo-western form by adding new ideas from the western culture. Thereby we can bring innovation in our using this traditional art form thereby bringing innovation in the product also. The product (1) chosen is a warli painted T-shirt which will be a combination of western and Indian culture. The western garment- T- shirt will be beautified using the traditional warli paint which will give an indo-western look to the garment as whole. The product (2) chosen is warli painted kid's frock. The warli painting will be made with various new colour which is not a basic warli painting colour. It has both traditional and new warli designs.

The traditional warli designs will be stylized by changing the colors and the motifs to some extent using creativity. Also a market survey is conducted using specific sampling to understand and assess the consumers’ expectations and feedback of the product.

This helped us to understand the consumers better and also to develop more accurate and acceptable products for them. This way we will be able to reach many consumers all over the world.